The Human Pipeline: Why Should Your Organization Use Social Media, Collaboration, and Networking?

by Richard Harbridge on May 19, 2011


“Why should your organization use social media, social collaboration and social networking (and how can they do it better)?” This is a challenging question that I have heard many times. It is my intention to answer (and explore) this question through an ongoing series of posts, interviews, and stories.

“Why should your organization use social media, social collaboration and social networking (and how can they do it better)?”

The short answer is that you actually are using all of these social techniques and most likely some of their respective tools already. However it is my belief that with focus, direction, and some advice you can optimize your use of “Social” within and without your organization. Truly understanding the answer to the question I proposed above will lead to incredible personal, professional, and business growth.

To answer the difficult question mentioned above we need to break down what each concept of social activity, technology, and study really represents. Once we have broken this down we then need to explore each of the concepts using clear examples. The benefit, approach, and responses to the question we mentioned above will change depending on the industry and what it is the organization does. As a result of this many examples will be necessary.

As an example the benefits of Social Media can vary quite a bit. As can the benefits of Social Collaboration or the benefits of Social Networking. Just do a search on Google, Bing, or your favorite search engine and try and find ‘the benefits’ to these concepts. It’s really difficult to find specific and clear (measurable/dependable) examples.

So to start I will also try to add some high level categories for these benefits to help get your mind going as to the variety and ways each benefit could be achieved by each Social Concept. In future articles we will explore each of these.

Exploring Social Concepts

First let’s clarify (briefly) what each concept or aspect of “social” represents. With this common definition moving forward it should be much easier to tackle the more difficult aspects of exploring each concept in greater depth.

Beyond just explaining each of the concepts I have also included a separation of internal (within an organization) and external (outside of an organization). This separation is extremely important as often the involved participants, audiences, security/privacy, and reach of the information will be different depending on whether the social concept is referring to internal or external situations, individuals or organizations.

Social Media

Media developed, monitored and leveraged with social interaction or engagement in mind.

Internal Social Media

High Level Benefits:

  • Improved Feedback
  • Improved Organizational Awareness

External Social Media

High Level Benefits:

  • Increased Brand Control
  • Improved Competitive Awareness
  • Improved Customer Satisfaction
  • Improved Feedback
  • Improved Market Research and Awareness

Social Collaboration

Processes and activities that help multiple people interact or share information.

Internal Social Collaboration

High Level Benefits:

  • Shared Insights
  • Increased Volume of Perspectives
    • Improved Sharing of Experience
  • Improved Feedback
  • Improved Participant Satisfaction
  • Improved Participant Involvement
  • Improved Transfer of Tacit Knowledge
  • Improved Flexibility
  • Improved Productivity
  • Improved Timeliness of Decisions

External Social Collaboration

High Level Benefits:

  • Shared Insights
  • Increased Volume of Perspectives
    • Improved Sharing of Experience
  • Improved Feedback
  • Improved Participant Satisfaction
  • Improved Participant Involvement
  • Improved Transfer of Tacit Knowledge
  • Improved Flexibility
  • Improved Productivity

Social Networking

Processes and activities that help develop and leverage a social network.

Internal Social Networking

High Level Benefits:

  • Expertise Discovery and Sharing
  • Improved Access to Tacit Knowledge
  • Improved Interest Discovery and Sharing
  • Improved Employee Retention Rates
  • Improved Relationships
    • Personal
    • Professional
  • Improved Monitoring and Insights
    • Corporate Culture
    • Organizational Activities
    • Organizational Processes
    • Individual Tasks
    • Individual Processes

External Social Networking

High Level Benefits:

  • Improved Access to Tacit Knowledge
  • Improved Access to Personal and Professional Information
  • Improved Reach
  • Brand/Reputation Development and Improved Awareness
    • Personal
    • Professional
    • Organizational
  • Improved Expertise Discovery and Sharing
  • Improved Interest Discovery and Sharing
  • Improved Recruiting
    • Personalized Recruiting
  • Improved Opportunity Rates
    • Professional Growth
    • Business Growth
  • Better Sales Intake and Closure Rates
    • Lead Generation
    • Lead Conversion
  • Improved Client Satisfaction
  • Improved Relationships
    • Personal
    • Professional
    • Organizational

Much more to come!

Stay tuned for more articles in this series as we will explore the benefits, technologies, processes, activities, and outcomes of each of these concepts while sharing many specific examples across multiple industries.

Hope this (and the future posts) help someone,
Richard Harbridge

 

Social Media

Media developed, monitored and leveraged with social interaction or engagement in mind.

· Internal Social Media

o High Level Benefits:

§ Improved Feedback

§ Improved Organizational Awareness

· External Social Media

o High Level Benefits:

§ Increases Brand Control

§ Improved Competitive Awareness

§ Improved Customer Satisfaction

§ Improved Feedback

§ Improved Market Research and Awareness

Social Collaboration

Processes and activities that help multiple people interact or share information.

· Internal Social Collaboration

o High Level Benefits:

§ Shared Insights

§ Increased Volume of Perspectives

· Improved Sharing of Experience

§ Improved Feedback

§ Improved Participant Satisfaction

§ Improved Participant Involvement

§ Improved Transfer of Tacit Knowledge

§ Improved Flexibility

· External Social Collaboration

o High Level Benefits:

§ Shared Insights

§ Increased Volume of Perspectives

· Improved Sharing of Experience

§ Improved Feedback

§ Improved Participant Satisfaction

§ Improved Participant Involvement

§ Improved Transfer of Tacit Knowledge

§ Improved Flexibility

Social Networking

Processes and activities that help develop and leverage a social network.

· Internal Social Networking

o High Level Benefits:

§ Expertise Discovery and Sharing

§ Improved Access to Tacit Knowledge

§ Improved Interest Discovery and Sharing

§ Improved Employee Retention Rates

§ Improved Relationships

· Personal

· Professional

§ Improved Monitoring and Insights

· Corporate Culture

· Organizational Activities

· Organizational Processes

· Individual Tasks

· Individual Processes

· External Social Networking

o High Level Benefits:

§ Improved Access to Tacit Knowledge

§ Improved Access to Personal and Professional Information

§ Improved Reach

§ Brand/Reputation Development and Improved Awareness

· Personal

· Professional

· Organizational

§ Improved Expertise Discovery and Sharing

§ Improved Interest Discovery and Sharing

§ Improved Recruiting

· Personalized Recruiting

§ Improved Opportunity Rates

· Professional Growth

· Business Growth

§ Better Sales Intake and Closure Rates

§ Improved Client Satisfaction

§ Improved Relationships

· Personal

· Professional

· Organizational

VN:F [1.9.22_1171]
Rating: +2 (from 2 votes)
Print Friendly, PDF & Email

Previous post:

Next post: